Ads in Mobile Apps and Games 101. Free eBook
Everybody loves ads. Right? Right!? Well, it’s not that easy to find a person who would agree with this statement. But nevertheless rational people learned to accept ads as a necessary “evil”. The number of people who “love” ads is more or less equal to the number of people willing to pay for content on the internet.
Most of the web content is monetized with ads these days. In-app ads are the first or second (depending on a platform) monetization method for app developers. Yet, most of the indie app and game developers are easily lost in the sea of terms and 3-letter acronyms used in the advertising industry.
In this book we'll try to answer the question why, despite the fact most people dislike ads, you should definitely consider advertising as a monetization model for your mobile app or game.